Tuesday, 25 June 2013

WTA's "Strong Is Beautiful" Campaign




We've all seen WTA's already legendary "Strong Is Beautiful" media campaign, which has impressed us with its brave slogan and girl-power feminism. What you don't know, however, is how much work went into this marketing mastodon before the final product was finally ready to hit our TV screens and billboards. And I am not just talking about the massive work needed to photo-shop these girls and boys.

Here are some of the leftovers from the campaign, ads that never made it into the finished product.

































TBM

1 comment: